If you’re tired of spending fortunes on pay-per-click, leave that to your competitors. Use a new marketing channel with less competition.
People are sarcastic, bad at spelling, unpredictable and, frankly, weird. Traditional keyword matching can’t compete with haystack.
haystack works with any open data platform from Twitter to website forums. If humans can access it, we can understand it.
In a post-GDPR world build a targeted list of interested people you can advertise to non-invasively and within the law.
Sure, you reply to people that @ you in, but what about those talking behind your back or who don’t know you can help?
Categorisation of different needs, problems or themes allows you to spot trends, both geographically and over time.