More than 750,000 tweets aimed at the UK's largest supermarkets have been analysed using our text analysis platform to form a comprehensive picture of customer conversations regarding sustainability over the last six months.This report focuses on customer perceptions of
The findings will help CX and insight teams at large retailers identify which issues are most important to consumers. Presenting retailers with an objective way to prioritise - removing the guesswork from their sustainability strategy.
Tops the chart in sustainability sentiment.
Scored the lowest is sustainability sentiment
Had the most polarising sustainability conversations
This visualisation illustrates how closely customers relate to and feel in personal control of issues of sustainability, based on a linguistic analysis of their comments.
Issues such as carrier bags, veggie/vegan diets, and cardboard packaging are issues they relate closely to, while responsible product sourcing and veganuary are seen as issues more closely related to brands
This provides an opportunity for either an education piece on issues customers do not relate to on a personal level (lower portion of graph), or greater communication around issues they care most about but are unhappy with (top-left quadrant)
Understanding why you're interested this report helps us understand who our insight reports are consumed by, so we can continue to make the best content for our audience. But also, we're incredibly nosey.