What do your customers really think about your product or service?
What are your customers talking about? How is it changing?
How do customers actually feel about the stuff that's important to you?
What are your customers talking about right now?
Know when customer contact increases and sentiment drops.
Understand all the things you're known for, good and bad.
How are attitudes to your product or service changing, and why?
How are you doing relative to other brands in your space?
Inform product development and CX design.
What do the numbers say you should fix first?