đź“ş Live Event
Consumers are constantly sharing insights in their reviews... But are you paying attention?
Join Trustpilot and Wordnerds for an exclusive webinar on using AI to analyse customer reviews for market research and behavior insights. Learn how to personalise experiences, benchmark against your competitors, and identify customer journey bottlenecks to improve retention and stay ahead of the competition.
Register for 20th March 2025, 11am
👇 Fill out the form below to register 👇
Online reviews are a goldmine of feedback data — full of strategic insights just waiting to be analysed and turned into actions that can truly change your customers' experience for the better.Â
Because they’re public, reviews reflect what customers truly feel about your brand, and they can significantly impact your reputation.
But how do you turn this unstructured feedback into strategic decisions that improve your business? The key is leveraging AI to analyse your reviews, understand your customers, and benchmark against competitors.
By doing this, you can pinpoint exactly where customer experiences are strong or weak and uncover what truly drives retention. Identifying patterns in feedback helps you address pain points, enhance positive interactions, and create a seamless journey that keeps customers coming back.
In this webinar, Trustpilot will discuss how you can use review data for market research and consumer behaviour insights and how AI can be used to create personalised customer experiences.
We'll also be showcasing how to categorise feedback based on your customer journey to get detailed insights you can use to drive specific improvements. And in a live demo, Wordnerds will be comparing feedback data from three UK retailers, diving into what’s driving positive and negative sentiment, and revealing key insights on where their customer experiences excel or fall short. We’ll also showcase how they can use this data to improve retention, optimise the customer journey, and stay ahead of the competition.
‍Don’t miss out - learn how to turn online review data into your competitive advantage!
Join Ross Hancock, Principal Product Manager @ Trustpilot and Stella Dooris, Insights Analyst @ Wordnerds who will be showing you how to turn untouched reviews into valuable insights.
‍
âś… Use AI to analyse your reviews for market research and to personalise customer experiences.
âś… Categorise feedback based on your customer journey to get detailed insights you can use to drive specific improvements.
âś… Understand your customers better by identifying what truly influences their journey and long-term loyalty.
âś… Benchmark against competitors to see where your brand stands and discover opportunities to stand out.
âś… Make data-driven decisions that improve customer experiences and give you a competitive edge.
Ross Hancock is a Principal Product Manager at Trustpilot, where he manages the API service that gives businesses access to the data they need to analyse customer sentiment, manage reputations, and gain brand insights. He has experience in consulting, software engineering, and data analysis, including customer research at Deloitte. Before focusing on the API, he oversaw AI systems designed to detect fake reviews, ensuring the quality and trustworthiness of Trustpilot’s data.
Ruth Erdal is the Innovation Manager at Wordnerds. Ruth runs projects and collaborations that push our organisation beyond it's business as usual — from developing our tech to exploring new sectors. As part of the Insights and Innovation department, Ruth helps to create new ways of providing our customers with the transformative insights they need.
Stella Dooris is Wordnerds’ resident Insights Analyst and data expert, specialising in turning complex data into clear, actionable strategies. She spends her days deep in the data — analysing, interpreting, and presenting insights that drive real business impact. With experience across multiple sectors, Stella helps brands unlock the most valuable insights from their qualitative data. She identifies key trends that reveal opportunities hidden in customer feedback, helping businesses make informed decisions that enhance customer retention, improve experiences, and drive revenue growth.
Fill out the form below to reserve your spot.