Cookie Policy

This policy explains how Wordnerds uses cookies and similar technologies on our website, what each one is for, and how you can control them. It sits alongside our Privacy Policy, which covers everything else we do with personal data.

If you'd rather skip the explainer and go straight to controls, you can reopen our cookie preferences below.

1. What cookies and similar technologies are

Cookies are small text files that a website asks your browser to store on your device. They let the site recognise your browser when you come back, remember your preferences, count visits, and (sometimes) serve advertising.

We also use a few technologies that aren't strictly cookies but do similar jobs — pixels embedded in pages, local storage, and identifiers passed in URLs. Where this policy says "cookies", we mean all of those things. The UK regulator (the ICO) and the EDPB treat them the same way under PECR and the ePrivacy framework, so we do too.

2. The categories we use

We group cookies into four categories. The cookie banner on our site lets you accept or reject each category independently.

• Strictly necessary — keep the site working and keep it secure. These don't need your consent and you can't switch them off without breaking the site.
• Functionality — remember choices you've made (like reopening a chat thread) so the site works the way you'd expect on your next visit.
• Analytics — help us understand how visitors use the site so we can make it better. We use these to identify visitors who later become leads, so they're treated as consent-required (we don't rely on the DUAA 2025 "solely statistical" exemption).
• Advertisement — let us measure which ads brought visitors to the site, build audiences for retargeting, and avoid showing the same ad to the same person too often.

You only see the analytics, functionality and advertisement cookies if you accept them in the banner. If you reject, only strictly necessary cookies are set.

3. The cookies we use

The same two cookies (__cf_bm, _cfuvid) are also set on the .hubspot.com domain when our HubSpot-hosted forms, chat or assets load — these are Cloudflare protecting HubSpot's CDN, not separate tracking.

Analytics

May also fire if/when relevant: HubSpot tracking cookies (__hstc, hubspotutk, __hssc, __hssrc) — these would identify visitors and link them to any HubSpot forms they submit. Retention 6 months / 6 months / 30 minutes / session respectively.

Functionality

None currently observed

Advertisement

None currently observed

We don't currently run paid retargeting from this site. We may activate Google Ads remarketing, LinkedIn Matched Audiences, Meta Custom Audiences or similar in future. If we do, we'll update this table to list the relevant cookies (e.g. Google's IDE, LinkedIn's bcookie/bscookie, the Meta Pixel _fbp) and ask for fresh consent before any of them start firing.

4. Third-party cookies

Some of the cookies above are set by other companies whose tools we use. Their own cookie/privacy policies explain what they do with the data:

• HubSpot — HubSpot Cookie Policy
• Google (Analytics, Ads, reCAPTCHA) — Google Privacy & Terms
• LinkedIn — LinkedIn Cookie Policy
• Twitter/X — X Privacy Policy
• Cloudflare — Cloudflare Cookie Policy

We don't control these third-party cookies, but we only allow them to load on our site if you've consented to the relevant category in our banner.

5. How to manage your cookie preferences

You can change your mind at any time. There are three ways:

• Reopen our cookie banner. Click the button below to open the preferences panel and toggle categories on or off. Your new choice takes effect immediately.

• Use your browser settings. Every major browser lets you block or delete cookies. The ICO has step-by-step instructions for the main browsers. Note that blocking strictly necessary cookies will break parts of the site.

• Opt out at the source. You can opt out of Google Ads at adssettings.google.com, LinkedIn ads at linkedin.com/psettings/advertising, and most ad networks via the IAB's Your Online Choices tool.

6. Your rights

Under UK GDPR you have the right to access, correct, delete, restrict or object to our use of your personal data, and to withdraw consent at any time. The full detail — including how to exercise these rights — is in our Privacy Policy.

7. Who we are and how to contact us

This site is operated by Nerds with Words Ltd (trading as Wordnerds), the data controller for any personal data collected through cookies on wordnerds.ai.

• Address: Proto, Abbot's Hill, Baltic Business Quarter, Gateshead, NE8 3DF, United Kingdom
• Email: hello@wordnerds.ai
• Phone: +44 (0)191 300 9444

We have not appointed a Data Protection Officer, as we are not required to do so under Article 37 of the UK GDPR. Privacy queries should go to the email above.

If you're unhappy with how we've handled your data, we'd much rather you told us first so we can put it right. You can also complain to the ICO:

Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF Helpline: 0303 123 1113 ico.org.uk

8. Changes to this policy

When we change this policy materially — adding a new category of cookies, switching ad partners, or changing how we handle consent — we'll update the version number and "last updated" date at the top, and (where it's a significant change) prompt you to review the cookie banner again on your next visit. Minor wording fixes won't trigger a fresh consent prompt.